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CASE STUDY

2X ROAS Impact - Unlocking the power of CRM assets

Jun 1, 2023

Snapshot

MARKET RESEARCH SERVICES

DaaS

DATA TYPES

Loyalty Card and Panel

INDUSTRIES

Food and Beverage

COMPLETION

June, 2023

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The Challenge

A leading CPG client wanted to activate and engage their 30MM+ CRM database and deploy at scale across the organization.

The Results

With Circana DaaS, the brand has increased the ROAS of their CRM activation by 2X and secured 10X the media funding.

Solution

Circana partnered with this client to develop an in-house consumer insights platform, providing intelligence to identify opportunities, build audiences, and measure digital media effectiveness. This platform is connected to media platforms like The Trade Desk, Epsilon and Amazon to activate audiences and further empower measurement.

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2X

ROAS

10X

MEDIA INVESTMENT IN PROGRAM
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