top of page
CASE STUDY

Boosting brand recognition: VOD ads position dishwashing detergent as industry leader

Oct 22, 2024

Snapshot

MARKET RESEARCH SERVICES

Media Lift

DATA TYPES

POS

INDUSTRIES

Home

COMPLETION

Q4, 2024

Case-study-bg.jpg

The Objective

A dishwashing detergents brand wanted to increase offline sales in Italy

The Results

The campaign resulted in impressive sales lift and strong ROAS in the test area, demonstrating the value of VOD strategies to enhance market performance.

The Solution

The brand implemented a video on demand (VOD) strategy and conducted a national A/B test for four weeks in January. Eight provinces served as a control group to measure the effectiveness: Asti, Lecco, Rovigo, Rimini, Viterbo, Ascoli Piceno, Foggia, Avellino.

noise-pink-peach.jpg

+ 4.6% 

SALES UPLIFT*


* + 59.7% higher than Circana’s benchmark for national campaigns in the home department

€3.7 

Return on Investment
Related Case Studies

Here are some other case studies that can help shape your future

Chicago-1.jpg

Ready?

Contact us to find out how we can help your brand increase sales, market share, better predict, and increase your profit. 

bottom of page