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CASE STUDY
70%+ Higher ROAS by incorporating conversion data into in-flight measurement
Sep 12, 2017
Snapshot
MARKET RESEARCH SERVICES
In-Flight Optimization
DATA TYPES
Loyalty Card
INDUSTRIES
Alcoholic Beverages
COMPLETION
Q4, 2017
The Challenge
A leading wine brand wanted to drive sales by increasing sales lift among non-brand buyers.
The Results
The overall campaign generated an incremental $1.25M sales from increased penetration. The optimized portion drove 79% higher ROAS than the non-optimized one
Insight
The client used Circana'sIn-Flight Measurement solution to identify the campaign tactics that drove the highest sales and reallocate impressions accordingly. Prior to using this solution, the client used proxy data such as engagement and click-through, missing out on audiences built from in-store sales data.
$1M+
INCREMENTAL SALES
79%
HIGHER ROAS FOR OPTIMIZED CAMPAIGN
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