CASE STUDY
Circana's Proscores™ for an Ice Cream Sales Triumph
Feb 7, 2024
Snapshot
MARKET RESEARCH SERVICES
Proscores™
DATA TYPES
POS
INDUSTRIES
Center Store and Frozen Foods
COMPLETION
Q1, 2024
The Problem
An ice cream company faced the challenge of identifying the most effective method to target customers to boost its sales and market share
The Results
The region where Proscores data was utilized (the Proscores activated cell) demonstrated greater effectiveness and efficiency compared to business-as-usual (BAU) activities and Circana Benchmarks. The region achieved higher sales throughout the campaign period, indicating that the campaign resonated well with consumers and led to strong engagement.
The Solution
To address this, a multi-region setup was implemented to evaluate the effectiveness of using Proscores™. This involved a comparison of matched stores across three regions: one region remained 'dark' with no media shown, another had media shown but did not implement Proscores, and the third region had media show based on Proscores data.
Sales uplift of
2X
higher compared to BAU
(business as usual)
ROI
1.5X higher
compared to BAU
(business as usual)
