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CASE STUDY
Circana Household Lift - Quantifying the value of email campaigns
Jul 24, 2023
Snapshot
MARKET RESEARCH SERVICES
Household Lift
DATA TYPES
Loyalty Card
INDUSTRIES
Food and Beverage
COMPLETION
The Challenge
A leading CPG manufacturer deployed an email program to share holiday themed recipes with the goal of driving incremental sales.
The Results
Circana enabled the manufacturer to prove the effectiveness of their email program, driving additional investment in their email acquisition program.
Insight
Circana analyzed the causal impact of the email program in driving incremental sales:
The email campaign drove $82K incremental sales
Social programs that drove email subscribers drove the highest sales
The campaign had a halo impact to non-seasonal baking products
+20%
SALES UPLIFT
$82K
INCREMENTAL SALES
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