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CASE STUDY
Circana Market Lift - Pharmaceutical brand leverages Circana Market Lift to optimize creative + location targeting for +5.9% sales uplift
Jul 24, 2023
Snapshot
MARKET RESEARCH SERVICES
Market Lift
DATA TYPES
POS
INDUSTRIES
Pharmaceuticals
COMPLETION
Pre 2020
The Challenge
A pharmaceutical brand wanted to encourage incremental offline sales by educating potential consumers on where to purchase their product.
The Results
The campaign drove an uplift in sales, not only for the advertised products but across the wider range, outperforming Circana benchmarks for the Healthcare & Medicine category.
Insight
To drive awareness amongst the target audience through several display creatives, educating potential consumers on where to purchase with the key messaging of “Find a Store Now”.
Circana provided measurement to prove the impact of the online media on sales in retail stores.
+5.9%
SALES UPLIFT
$1.83
MEDIA RETURN
ON INVESTMENT
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