CASE STUDY

Future of™ Foodservice identified growth opportunities and supported fiscal year planning

Mar 5, 2024

Snapshot

MARKET RESEARCH SERVICES

Precision Forecasting: Future of Foodservice

DATA TYPES

CREST

INDUSTRIES

Foodservice

COMPLETION

August, 2023

The Challenge

A foodservice supplier of breakfast items did not have line of sight to future foodservice outlooks in order to confidently and successfully plan for their new fiscal year goals. They needed a broad array of forecasts to understand anticipated consumer trends so they could place their bets for the upcoming year.

The Resuls

The Future of™ Foodservice armed our client with growth opportunities to plan for their upcoming fiscal year. Using Circana’s industry forecasts helped to significantly streamline and optimize their fiscal planning efforts and the client signed a 5-year contract because of the immense value gained.

Insight

Circana’s Future of™ Foodservice provided several breakfast item and occasion forecasts that showed what kind of performance their key categories would have three years into the future and quantified those expectations against pre-pandemic levels.