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CASE STUDY

Italian campaign delivers strong incremental sales for a beer brand

Oct 22, 2024

Snapshot

MARKET RESEARCH SERVICES

Media Lift

DATA TYPES

POS

INDUSTRIES

Alcoholic Beverages

COMPLETION

Q4, 2024

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The Objective

A beer brand wanted to increase awareness and interest in its beer selection

The Results

The campaign increased brand awareness and created a positive perception of the beer selection where it went live. It outperformed Circana’s benchmark for the beer category in ROAS and uplift.

The Solution

A nationwide campaign was launched using display and video formats. Eight Italian provinces (Vercelli, Lodi, Pordenone, Ferrara, Viterbo, Ascoli Piceno, Caserta, Taranto) were excluded so Circana could assess the campaign's effectiveness.

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+ 3.7% 

SALES UPLIFT*


* + 6.93% higher than Circana’s benchmark for national campaigns in the beverage department

€3.53 

Return on Investment
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