COMPLETE FOOD & BEVERAGE
ReCount
A comprehensive, easy-to-use source of foodservice
information: restaurant units, convenience stores,
and non-commercial locations
ReCount® provides in-depth information about chain and independent restaurant locations in the U.S. and Canada to help foodservice companies focus their sales efforts. With history in specific geographic areas, ReCount is the most comprehensive source of current and trended restaurant location information available to foodservice manufacturers and distributors.
Business Benefits
Understand the density and types of restaurants, c-stores, and non-commercial sites in a geographic area (state, county, DMA, CBSA, ZIP code, etc.) to more accurately size an area for the potential use of your product
Better allocate resources and structure your organization to more effectively match location density opportunities
Align your customer records to ReCount locations to determine your penetration in an area and identify your white space
Create a direct marketing list using filters such as restaurant cuisine or business type to target your best prospects
Monitor trends in restaurant locations not only in total but also by quick service vs. full service segment and by
specific restaurant types and cuisines
Identify growing and emerging chains, both nationally and within specific areas
Target prospects based on a list of new and closed restaurant locations updated monthly
Key Attributes for a Location
Address, including county
Phone number
DMA
CBSA
Census region
Longitude and latitude coordinates for the location also are available
Methodology
The ReCount database is built from multiple data sources, including chain directories from company headquarters, internet chain directories, websites, SEC filings, phone verifications, and other business lists.
The ReCount database for commercial restaurants and convenience stores is released twice a year, and monthly updates for restaurants are available. ReCount for non-commercial locations is released once a year.
The ReCount database is available in an easy-to-use, web-based tool or flat files.
Industry Expertise
The foodservice landscape is shifting around the globe. The supply chain is evolving, consumer needs and tastes are changing, the channels offering foodservice are plentiful, and technology is enabling convenience and service at the speed of light. Whether you’re a foodservice distributor, manufacturer, or operator, navigating the new landscape can be a challenge — but that’s where we come in. We’ve been tracking every aspect of the industry for more than 40 years, from sizing gaps and opportunities, to assessing your market share, to determining what operators actually buy, and tracking consumer purchasing trends over time.
It enables companies to identify and target the restaurants with the greatest potential to use their products. In the U.S., this service also covers convenience stores and non-commercial business and institutional locations in education, lodging, healthcare, recreation, and government.
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