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Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets.

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Measure DemandAccelerate DemandMeasure & Accelerate Demand

What is Measure and Accelerate Demand?

Measure demand is measuring what consumers are buying to help our clients identify risks and opportunities for their business.

Accelerate demand is ensuring our clients can make the right decisions for the greatest impact on their businesses.

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Marketing Mix

Circana employs an advanced approach to media channel performance assessment, utilizing highly detailed point-of-sale (POS) and causal data to precisely gauge effectiveness across all markets. Our methodology is unified globally and powered by AI, providing actionable insights that sharpen strategic decisions, reveal optimization pathways, and ultimately deliver superior, more cost-efficient ROI gains.

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