COMPLETE CONSUMER
Scan Panel
The best source for understanding consumer behavior below the brand level and across channels
Demographically
Representative
Calibrated to
POS
Uniquely Rich Product
Attribution and UPC-level detail
THE CHALLENGE
CPGs are challenged with how to effectively manage a portfolio of brands against a backdrop of new product proliferation, shifting geodemographic trends, and a diversion of consumer attention to non-traditional media. Understanding how consumers interact with discrete products and attributes is critical. Consumer solutions that provide limited insights about specific UPCs or product attributes cannot fill this need.
The Circana Difference
Understand detailed analytics like product switching or leakage at flavor and size level
Key Features
Calibrated
Scan Panel is expertly calibrated to our POS data, enabling analyses to seamlessly span both data sets with no need for data rationalization
Detail
UPC-level collection, combined with Circana’s item dictionary, enables accurate analyses by flavor, pack type, and thousands of other product attributes
Custom
Consumer insights can be aligned to the same custom category view used to analyze market performance
Representative
Recruited and managed to align to U.S. Census targets with multiple collection methods to ensure that even those who are not heavy smartphone users are represented
Integrated
One platform for all consumer insights needs with market measurement and activation
THE SOLUTION
Circana’s Scan Panel is the best source for understanding consumer behavior below the brand in the core channels, where up to 80% of CPG sales occur for most brands. The Scan Panel captures every purchase at the UPC level, which is then linked to hundreds of discrete product attributes. Leveraging Scan Panel, clients can generate granular insights about consumer preferences that lead to targeted action plans.
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