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CASE STUDY
Advanced geotargeting strategy increases sales lift and ROI for a mucolytic brand
Oct 22, 2024
Snapshot
MARKET RESEARCH SERVICES
Media Lift
DATA TYPES
POS
INDUSTRIES
Health and Wellness
COMPLETION
Q3, 2024
The Objective
A leading mucolytic brand wanted to understand the impact of their geotargeted online campaign.
The Results
The campaign achieved a significant sales lift and a substantial boost in the brand’s return on investment. The strategic use of location-based advertising effectively reached key markets, resulting in enhanced brand visibility and customer engagement.
The Solution
The brand partnered with Circana to use precise targeting to measure the campaign's effectiveness by pairing a list of paired pharmacies stores.
+ 8.4%
SALES UPLIFT*
* + 13.8% higher than Circana’s benchmark for national campaigns in the pharma department
€1.79
ROAS
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