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CASE STUDY
Pharma campaign increases cholesterol and triglyceride supplement sales
Oct 22, 2024
Snapshot
MARKET RESEARCH SERVICES
Media Lift
DATA TYPES
POS
INDUSTRIES
Health and Wellness
COMPLETION
Q1, 2024
The Objective
A pharmaceutical brand wanted to improve its overall position and help clients across age groups understand its product's benefits over existing options.
The Results
The campaign resulted favorably for the brand's entire product range, exceeding Circana'sbenchmarks in ROI and sales lift for the supplement sector.
The Solution
A video campaign featuring three main characters of different ages was launched to demonstrate the brands adaptability for different targets and to promote branding through packshots. Circana provided campaign measurement in the pharmaceutical distribution channel.
+ 15.3%
SALES UPLIFT*
* + 34% higher than Circana’s benchmark for national campaigns in the supplement department
€1.38
RETURN ON INVESTMENT
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