CASE STUDY

40% incremental sales lift by incorporating conversion data into in-flight measurement

Sep 29, 2023

Snapshot

MARKET RESEARCH SERVICES

In-Flight Optimization

DATA TYPES

Loyalty Card, POS

INDUSTRIES

Food and Beverage

COMPLETION

Q3, 2021

The Challenge

One of the world's leading beverage manufacturer's brands was looking to increase sales, specifically aiming to acquire new buyers in a highly penetrated category.

The Results

With Circana Optimization, the brand’s results beat the carbonated beverage category sales uplift benchmark by 12%.

Insight

Circana Optimization enabled the brand to link weekly deterministic purchases at the UPC level to ad exposure. By predicting and identifying which people were most likely to purchase the advertised product, the brand was able to find more of those buyers for each subsequent impression served on the campaign.