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CASE STUDY

Online video and VOD help lift sales and ROI for a hot drink brand

Oct 22, 2024

Snapshot

MARKET RESEARCH SERVICES

Media Lift

DATA TYPES

POS

INDUSTRIES

Food and Beverage

COMPLETION

Q2, 2024

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The Objective

A ground coffee, capsules, and pods brand aimed to drive consideration and trial by encouraging consumers to discover the quality of its coffee.

The Results

The media campaign significantly increased sales for the brand, outpacing those of rival companies. The outcomes surpassed Circana’s benchmarks in ROAS and sales uplift.

The Solution

A control group consisting of eight Italian provinces (Vercelli, Lodi, Pordenone, Rovigo, Grosseto, Macerata, L'Aquila, Foggia) was used for an online video and video on demand (VOD) campaign. The campaign ran for six weeks in September through October. Circana calculated how the action affected the brand's in-store sales.

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+ 4.8% 

SALES UPLIFT*


* + 24% higher than Circana’s benchmark for national campaigns in the beverage department

€4.8 

RETURN ON INVESTMENT
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