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CASE STUDY
Circana Household Lift - Optimizing website and traffic to drive $1MM incremental sales
Jul 24, 2023
Snapshot
MARKET RESEARCH SERVICES
Household Lift
DATA TYPES
Loyalty Card
INDUSTRIES
Food and Beverage
COMPLETION
Q3, 2020
The Challenge
A CPG manufacturer with branded recipe websites wanted to understand how to optimize campaigns to drive higher-quality website traffic and drive incremental sales
The Results
Circana recommended a media reallocation and enabled the manufacturer to optimize their acquisition and website strategies to drive higher returns.
Insight
Circana analyzed the causal impact of the website traffic:
Paid social campaigns driving to the website drove the highest sales lift
Users with a specific purpose for visiting the site drove the highest lift
Downloading coupons and signing up for the newsletter were on-site actions with the highest sales lifts.
$1MM
INCREMENTAL SALES
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