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CASE STUDY
Circana In-Flight Measurement - AI-powered solution for on-demand measurement
Sep 1, 2023
Snapshot
MARKET RESEARCH SERVICES
In-Flight Optimization
DATA TYPES
Loyalty Card
INDUSTRIES
Center Store and Frozen Foods
COMPLETION
September, 2023
The Challenge
A leading frozen food brand wanted to drive in-store sales through digital campaigns.
The Results
The campaign drove 22% higher household sales lift than Circana’s Frozen category benchmark and increased product spend per household by 52%
Insight
The client used LoopMe’s patented AI-powered Purchase Loop Sales and Circana’s integrated In-Flight Measurement solution to optimize digital media towards those most likely to purchase products offline.
Circana’s Household Lift solution also allowed the brand to measure lift and incremental $/HH driven by this campaign.
+2.35%
HOUSEHOLD SALES UPLIFT
52%
INCREASED PRODUCT SPEND
PER HOUSEHOLD
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