CASE STUDY
Circana partners with a drugstore beauty brand to develop a three-year strategic plan for sustainable growth
Oct 17, 2024
Snapshot
MARKET RESEARCH SERVICES
DATA TYPES
INDUSTRIES
Beauty
COMPLETION
Q4, 2024
The Challenge
Amid stalling performance, a drugstore beauty manufacturer needed to revitalize its strategy, turn thebrand around, and return to sustainable growth.
The Results
Circana’s growth strategy helped the brand reorient its three-year OGSP to execute on growth levers. The manufacturer also transformed its innovation process, developed guidelines and principles for customer relationships, and adjusted its social media strategy based on Circana’s recommendations.
Insights
Circana’s Growth Consulting identified opportunities where the manufacturer could enter or revamp. These included targeted retail adjustments, renegotiating trade, identifying growth areas for expansion, and revamping its DTC business. Circana sized these opportunities and helped the manufacturer prioritize across its business units to ensure execution.
This strategy revealed more than
$57M
IN POTENTIAL REVENUE
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