CASE STUDY

Future of™ Foodservice improved demand planning and turned an ad-hoc forecasting client into a continuous subscriber

May 23, 2024

Snapshot

MARKET RESEARCH SERVICES

Precision Forecasting: Future of Foodservice

DATA TYPES

CREST

INDUSTRIES

Foodservice

COMPLETION

August, 2023

The Challenge

In the immediate aftermath of the pandemic a large foodservice manufacturer needed to find a way to get a pulse on where the industry was headed. For years they relied on Circana’s customized forecasting capabilities for specific projects, but they now needed a more standard, quicker, ongoing, and affordable read on the broader market for better demand planning.

The Results

Circana helped the client understand the traffic outlook for the industry, the forecast of their specific products, and how the key foods most often served with their products will recover. In addition, Circana meets with their senior leadership 2x per year to help continuously improve their demand planning efforts.

Insight

Circana’s Future of™ Foodservice forecasts tracked many key pieces of the industry at the same time, including future performance for important service modes (i.e., drive-thru), and recovery perspectives for QSR and FSR, to help them plan their production.