CASE STUDY

Price and Trade Advantage™ case study sees doubled ROI from a tailored price and promotion approach

Oct 18, 2023

Snapshot

MARKET RESEARCH SERVICES

Price and Trade Advantage™

DATA TYPES

POS

INDUSTRIES

Food and Beverage

COMPLETION

Q1 2023

The Challenge

A large, global non-alcoholic beverage manufacturer was under pressure to continue to provide everyday affordability for its consumers. They wanted a better understanding on the impact of price increases on key items, the impact of each promotional activity, and how to enhance these by country across Europe. They also needed a way to continuously monitor their price and promotion performance going forward.

The Results

By implementing Circana’s recommendations, the client gained 100K liters in one country (2€ ROI versus 0.77€) from a promotion mechanics change. It also stopped a loss of approximately 100K liters in another country by adjusting prices. The client continues to use Circana’s Price and Trade Advantage solution on a quarterly basis to track and simulate performance using their own business constraints by country.

Insight

Circana’s Price and Trade Advantage™ solution modeled price and promotion performance and simulated potential price and promotion scenarios. Circana then recommended a revised plan that was tailored to each country.