CASE STUDY

Proscores™ drives campaign efficiency through competitor conquesting

Jul 17, 2024

Snapshot

MARKET RESEARCH SERVICES

Proscores™

DATA TYPES

POS

INDUSTRIES

Food and Beverage

COMPLETION

Q3, 2023

The Objective

A breakfast cereal brand wanted to unlock incremental sales for their brand, and increase their share over their key competitor in the category

The Results

The campaign delivered a positive uplift and strong return on the investment for the total brand, outperforming Circana benchmarks for the category. Steal was also seen from the competitor's range of products during the campaign

Methodology

Circana uses Proscores™ data to identify areas of the UK where the competitor brand had the greatest opportunity, allowing the cereal brand to run conquesting activity in those areas. Circana then provided measurement for the campaign