THE SINGLE SOURCE OF TRUTH FOR

Alcoholic Beverages

Recent market shifts have significantly changed what consumers drink and why. Understanding this evolution and its future implications is essential for retailers and manufacturers who want to win their share of sip.

We provide beverage and alcohol clients expansive retailer POS data assets and wet/dry enhanced projection methodology.

We harmonize this data with NABCA depletions data, all within our industry-leading platform, Unify+™, for a seamless experience.

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Industry Expert

“We are seeing a profound shift in the category as manufacturers drive innovation against reduced-harm cigarette alternatives. From smokeless tobacco to modern oral tobacco to vaping products, these are now the industry’s focus areas for investment and innovation.”

Boris Oglesby

Executive Vice President, Practice Leader Alcoholic Beverages and Tobacco

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In Beverages, the top three categories remain unchanged with Carbonated Beverages leading, followed by Bottled Water, and Energy Drinks in third. Every category maintained its rank from the prior week, demonstrating a stable market.

Notably, Carbonated Beverages experienced the largest decline in sales at -7.4%, while Sports Drinks saw the highest growth at 3.0%. This stability across rankings highlights consistent consumer preferences within the Beverages department.

INDUSTRY RANKING

Summary

Apr 26, 2024

Circana Reports Gen Z Is Driving Variety and Innovation in the Beverage Alcohol Market

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Press Release

Date, 2024

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Industry Experts

Date, 2024

Industry Posts

Perimeter Store and Fresh Foods

Circana has the most comprehensive view of the perimeter store and fresh foods, so you can quickly understand growth opportunities, navigate trends and shopper behavior, and meet changing consumer expectations.

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Center Store and Frozen Foods

Consumer buying behavior in the center store and frozen foods is more complex than ever. CPG manufacturers and retailers need the latest insights to win now and in the future. Circana can help you make confident decisions with the most accurate insights available.

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REPORT

Circana’s Eating Patterns in America provides a 360-degree view of food and beverage consumption behavior, both in-home and away ― the foundation for understanding what has transpired and anticipating what’s ahead. Explore the deepest food and beverage consumption data, expert analyst, and trends affecting the retail food, foodservice, and home industries. The latest version of our flagship report is now available.

Eating Patterns in America

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