THE SINGLE SOURCE OF TRUTH FOR
Perimeter Store and Fresh Foods
Circana has the most comprehensive view of the perimeter store and fresh foods, so you can quickly understand growth opportunities, navigate trends and shopper behavior, and meet changing consumer expectations.
The store perimeter keeps changing, and you need the latest data and insights to keep up. Circana is the leader in tracking and analyzing everything happening in perishables departments, including meat, produce, refrigerated/dairy, seafood, deli, bakery, and floral.
Integrated Fresh Solution – The Industry Standard
Circana has created the industry’s first syndicated solution for the marketplace on perishable items. Fixed and random weight items come together for a complete department view for the first time.
Circana can help you make confident decisions with the most accurate insight available.
It all starts with our
Industry Expert
"Dairy, the largest food and beverage aisle in the store, is undergoing a renaissance. As consumers weigh and better understand the numerous benefits dairy brings to the table, they are increasingly incorporating these nutritious and versatile products to their everyday lives. Calcium, protein, vitamins and Ppre/probiotics are some of the key benefits dairy provides, along with an increasing number of lactose-free options.
Understanding consumer needs and potential new usage occasions will be key to continuing the dairy momentum."
John Crawford
Senior Vice President, Client Insights, Dairy
With our best-in-class data, you can:
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase).
Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains.
Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
INDUSTRY RANKING
Summary
Apr 29, 2024
FEATURED
Infographic
REPORT
Circana’s Eating Patterns in America provides a 360-degree view of food and beverage consumption behavior, both in-home and away ― the foundation for understanding what has transpired and anticipating what’s ahead. Explore the deepest food and beverage consumption data, expert analyst, and trends affecting the retail food, foodservice, and home industries. The latest version of our flagship report is now available.
Eating Patterns in America
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Perimeter Store and Fresh Foods
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