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THE SINGLE SOURCE OF TRUTH FOR

Appliances

Household appliance innovation has transformed the home, especially with the resurgence of kitchen remodeling and increasing interest in smart appliances.

To support your growth and success, we provide the broadest and deepest global view of the appliance industry based on best-in-class point-of-sale and consumer data.

We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.

It all starts with our

Industry Expert

“As Dorothy said in the Wizard of Oz, ‘there’s no place like home.’ The hybrid life has made us more home-centric and has created a new set of needs to solve and new routines for daily life. This has made home one of the growing industries and will provide the next set of growth opportunities for the rest of the decade as the growing population hits key life-moments for home.”

Joe Derochowski

Vice President, Home and Home Improvement Industry Advisor

Measure demand
Grow and optimize distribution
Win with consumers
Accelerate Demand

With our best-in-class data, you can:

Market Shifts: Room Air Conditioners Tumble, Vacuums Hold Steady In the latest 4 week period.


Full Size Vacuums maintained their top position, while Hand/Stick Vacuums climbed to the second spot, overtaking Fans, Notably, Room Air Conditioners dropped significantly from rank 3 to 9, experiencing a substantial sales decline of -64.0%. Meanwhile, Countertop Microwave Oven showed a positive sales trend with a 7.0% increase, moving up to rank 10. The top three leaders in sales are Full Size Vacuums, Hand/Stick Vacuums hand Fans.


These shifts highlight dynamic changes within the Appliances industry.

INDUSTRY RANKING

Summary

Apr 28, 2024

The Hybrid Life Means Big Opportunity for Small-appliance Innovation

FEATURED

Blog

Date, 2024

The Latest Insight

Date, 2024

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Perimeter Store and Fresh Foods

Circana has the most comprehensive view of the perimeter store and fresh foods, so you can quickly understand growth opportunities, navigate trends and shopper behavior, and meet changing consumer expectations.

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Center Store and Frozen Foods

Consumer buying behavior in the center store and frozen foods is more complex than ever. CPG manufacturers and retailers need the latest insights to win now and in the future. Circana can help you make confident decisions with the most accurate insights available.

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REPORT

Circana’s Eating Patterns in America provides a 360-degree view of food and beverage consumption behavior, both in-home and away ― the foundation for understanding what has transpired and anticipating what’s ahead. Explore the deepest food and beverage consumption data, expert analyst, and trends affecting the retail food, foodservice, and home industries. The latest version of our flagship report is now available.

Eating Patterns in America

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Appliances

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Eating Patterns in America is now available.

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