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B2B Technology
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Industry Expert
"While the second half of 2024 began to experience increased demand for PCs, 2025 is expected to bring broader PC demand as the majority of pre-pandemic devices purchased in 2020 and 2021 near end of life. Growth is expected through 2025 and 2026, while normalizing in 2027 with ASPs projected to see modest increases between 1-3% during that period.
While AI PC adoption overall fell short of expectations in 2024, innovators and early adopters did provide increased demand for mid-range and premium devices with general use consumers really the only segment that fell short of expectations. Look for AI to continue to evolve in 2025, with more focus on driving general-use consumer demand through improved use cases, an expanded software ecosystem and improvements in security and transparency."
Mike Crosby
Executive Director, Industry Analyst, B2B / B2C Technology
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In B2B Technology, 'Private Label' leads with a 6.4% increase in sales, maintaining its 1st position from the previous period. 'Glaceau' (nonflavored) follows in 2nd place, showing a 2.5% growth in sales, with no change in its ranking.
The 'Private Label' jug/bulk option holds the 3rd spot, also retaining its previous rank after a marginal 0.4% sales increase. The only notable rank change this week is 'Glaceau-flavored', dropping from 4th to 5th place due to a 1.6% decrease in sales
INDUSTRY RANKING
Summary
Apr 29, 2024
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Circana’s Eating Patterns in America provides a 360-degree view of food and beverage consumption behavior, both in-home and away ― the foundation for understanding what has transpired and anticipating what’s ahead. Explore the deepest food and beverage consumption data, expert analyst, and trends affecting the retail food, foodservice, and home industries. The latest version of our flagship report is now available.
Eating Patterns in America
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