




THE SINGLE SOURCE OF TRUTH FOR
Home
Economic pressures. Technological evolution. Consumers’ changing tastes. The home, housewares, and small appliance industries must make sense of it all — which is no small feat.
To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the home industry based on best-in-class point-of-sale and consumer data.
We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.

It all starts with our
Industry Expert
“As Dorothy said in the Wizard of Oz, ‘there’s no place like home.’ The hybrid life has made us more home-centric and has created a new set of needs to solve and new routines for daily life. This has made home one of the growing industries and will provide the next set of growth opportunities for the rest of the decade as the growing population hits key life-moments for home.”

Joe Derochowski
Vice President, Home and Home Improvement Industry Advisor

With our best-in-class data, you can:
In Housewares, 'Private Label' leads with a 6.4% increase in sales, maintaining its 1st position from the previous period. 'Glaceau' (nonflavored) follows in 2nd place, showing a 2.5% growth in sales, with no change in its ranking.
The 'Private Label' jug/bulk option holds the 3rd spot, also retaining its previous rank after a marginal 0.4% sales increase. The only notable rank change this week is 'Glaceau-flavored', dropping from 4th to 5th place due to a 1.6% decrease in sales
INDUSTRY RANKING
Summary
Apr 29, 2024

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REPORT
Circana’s Eating Patterns in America provides a 360-degree view of food and beverage consumption behavior, both in-home and away ― the foundation for understanding what has transpired and anticipating what’s ahead. Explore the deepest food and beverage consumption data, expert analyst, and trends affecting the retail food, foodservice, and home industries. The latest version of our flagship report is now available.
Eating Patterns in America





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