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THE SINGLE SOURCE OF TRUTH FOR

Home

Economic pressures. Technological evolution. Consumers’ changing tastes. The home, housewares, and small appliance industries must make sense of it all — which is no small feat.

To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the home industry based on best-in-class point-of-sale and consumer data.

We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.

It all starts with our

Industry Expert

“As Dorothy said in the Wizard of Oz, ‘there’s no place like home.’ The hybrid life has made us more home-centric and has created a new set of needs to solve and new routines for daily life. This has made home one of the growing industries and will provide the next set of growth opportunities for the rest of the decade as the growing population hits key life-moments for home.”

Joe Derochowski

Vice President, Home and Home Improvement Industry Advisor

Measure demand
Grow and optimize distribution
Win with consumers
Accelerate Demand

With our best-in-class data, you can:

In Housewares, 'Private Label' leads with a 6.4% increase in sales, maintaining its 1st position from the previous period. 'Glaceau' (nonflavored) follows in 2nd place, showing a 2.5% growth in sales, with no change in its ranking. 


The 'Private Label' jug/bulk option holds the 3rd spot, also retaining its previous rank after a marginal 0.4% sales increase. The only notable rank change this week is 'Glaceau-flavored', dropping from 4th to 5th place due to a 1.6% decrease in sales

INDUSTRY RANKING

Summary

Apr 29, 2024

Home Durables Industry Forecast to Return to Growth Beginning in 2025, Reports Circana

FEATURED

Press Releases

Date, 2024

The Latest Insight

Date, 2024

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Perimeter Store and Fresh Foods

Circana has the most comprehensive view of the perimeter store and fresh foods, so you can quickly understand growth opportunities, navigate trends and shopper behavior, and meet changing consumer expectations.

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Center Store and Frozen Foods

Consumer buying behavior in the center store and frozen foods is more complex than ever. CPG manufacturers and retailers need the latest insights to win now and in the future. Circana can help you make confident decisions with the most accurate insights available.

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REPORT

Circana’s Eating Patterns in America provides a 360-degree view of food and beverage consumption behavior, both in-home and away ― the foundation for understanding what has transpired and anticipating what’s ahead. Explore the deepest food and beverage consumption data, expert analyst, and trends affecting the retail food, foodservice, and home industries. The latest version of our flagship report is now available.

Eating Patterns in America

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Featured Solutions for

Home

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Complete Food & Beverage™ Report Available Now

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