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Sports
To help you win in an intensely competitive and rapidly changing environment, we provide the broadest and deepest global view of the sports and recreation marketplace.
With access to our complete, accurate information about your products’ sales and your consumers, you can track trends, identify opportunities, and grow your business.
That sales tracking information is also a critical ingredient in our analytic solutions, such as forecasting, segmentation, price and promotion evaluation, and more. Categories covered include athletic footwear, active apparel, team sports equipment, hiking, camping, fishing equipment, ski and snowboard, cycling, running, and fitness equipment.
It all starts with our
Industry Expert
“Much good work has been done in the sports retail business, but there is so much more than can be done. The overall retail landscape is shifting and consumer behavior is changing, which means that being able to make quick, confident, and informed decisions is critical to remain relevant. Circana’s fact-based insights into the sports ecosystem and more than 20 other industries give brands, retailers, and manufacturers the big picture, and the upper hand, in this heatedly competitive environment.”
Michele Arnold
Vice President, Sports Equipment and GM Mid-Market
With our best-in-class data, you can:
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase).
Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains.
Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
INDUSTRY RANKING
Summary
Apr 29, 2024
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REPORT
Circana’s Eating Patterns in America provides a 360-degree view of food and beverage consumption behavior, both in-home and away ― the foundation for understanding what has transpired and anticipating what’s ahead. Explore the deepest food and beverage consumption data, expert analyst, and trends affecting the retail food, foodservice, and home industries. The latest version of our flagship report is now available.
Eating Patterns in America
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