Unlock Incremental ROI in the UK by Leveraging Your Data with Marketing Mix Models to Monitor and Enhance Campaign Performance Marketing Mix Circana employs an advanced approach to media channel performance assessment, utilizing highly detailed point-of-sale (POS) and causal data to precisely gauge effectiveness across all markets. Our methodology is unified globally and powered by AI, providing actionable insights that sharpen strategic decisions, reveal optimization pathways, and ultimately deliver superior, more cost-efficient ROI gains. Speak to an Expert Granular Predictive Forecasting Our models are incredibly granular and accurate due to our utilization of store-level data. Flexible Scalable Platform Our Marketing Mix solutions are designed to address a wide range of use cases and offer scalable capabilities to evolve alongside your business. Expertise ROI Unlocked Circana’s subject matter experts and team of 100+ data scientists are here to help ensure the effectiveness of your marketing mix model. Join more than 7,000 clients and partners worldwide Uncover your most effective marketing strategies. Get data-driven marketing mix insights. Gain Actionable Insights for Strategic Marketing Decisions Modern brands use more marketing channels and tactics than ever before, making it difficult for decision makers to identify which strategies are most effective at driving sales and other core business outcomes. Circana’s Marketing Mix solution provides brands with a comprehensive view of all their marketing tactics, delivering strategic and tactical recommendations to maximize incremental return on investment. Optimize Future Outcomes Using Historical Data With Marketing Mix Modelling Tools Expansive Reach & Coverage: Benefit from unparalleled reach across platforms and devices, ensuring you connect with your audience wherever they engage. Demonstrated ROI Enhancement: Circana’s Marketing Mix solution, built upon highly granular store-level data, consistently identifies optimal strategies, yielding an average annual ROI increase of 10%-15%. AI-Powered Optimisation: Leverage our advanced marketing mix modeling tool, featuring precise historical analysis alongside AI-driven simulations and forward-looking optimizations for superior strategic planning. Robust Market Context: Gain invaluable perspective and competitive insights through access to over 10,000 industry benchmarks. Circana Knows Your Category and Business Circana’s Marketing Mix solution facilitates accurate and clear insights into channel performance through detailed POS and causal data analysis. The actionable insights gained through marketing mix modeling directly inform strategic and tactical recommendations, pinpointing pathways to optimize and enhance your return on investment. Empowering Marketing Optimisations for Advertisers, Agencies, Publishers, and Ad Platforms Media Buyers Maximise your ROI by knowing how to allocate your marketing budget across the right tactics. Receive prescriptive insights driven by data and our industry experts that provide actionable strategies with proven results. Media Sellers: Measure your ROI and incremental sales to uncover your platform’s effectiveness. The Marketing Mix solution simplifies data management with a robust platform that provides seamless end-to-end integration. It uses our best-in-class machine learning to model campaign outcomes based on the most granular and holistic data sets. Schedule a 15 Min Demo Speak to an Expert Don't take our word for it Marketing Mix Products Choose the right panel Blog Posts Start Now Start Now Start Now Case Studies related to Marketing Mix Industry Experts Read More Circana Knows Your Category and Business Circana’s Marketing Mix solution facilitates accurate and clear insights into channel performance through detailed POS and causal data analysis. The actionable insights gained through marketing mix modeling directly inform strategic and tactical recommendations, pinpointing pathways to optimize and enhance your return on investment. Start Now Want to know more? FAQs

Discover Liquid Data Go™, an affordable data, reporting, and insight platform designed for growing CPG SMEs. Join 7,000 leading brands with Circana and turn complexity into clarity. Liquid Data Go Liquid Data Go is a turnkey insights solution for small and mid-market FMCG brands. Unlock 20 curated and personalised reports in just 48 hours and gain a clear view of your market, category and competition Try for Free Superior Market Coverage Get a broader, clearer view of your market. With Liquid Data Go, you see what others miss and uncover opportunities across the full enhanced grocery landscape which now includes Major Supermarkets, Hard Discounters and Major Online Players. Access to Best-in-Class Solutions Built on Circana's trusted Unify+ platform, Liquid Data Go gives you access to a range of Circana’s top-tier solutions for measuring sales, category and price performance. Scalable and Affordable Designed for growth, Liquid Data Go is both scalable and budget-friendly, perfect for ambitious brands or companies, uncovering the power of data and insights. Trusted by emerging & mid-market brands worldwide Liquid Data Go Return On Investment Calculator Define Your Business Snapshot Input your current business performance, your data operation costs, and your price and promotion strategy. See the Potential Gains See how Liquid Data Go can drive annual results. See Your Savings Turn Data into Shelf Space, Strategy, and Sales Win Shelves With Proof, Not Promises Retail success starts with data. Use retail panel data and track brand performance to identify high-potential retailers, launch in the right regions, and monitor sell-through. Measure promotional ROI to optimize trade spend and show retailers you’re a growth-driving partner. Understand Your Category and Consumer Refine your strategy with insights that matter. Track category trends and benchmark competitors to stay ahead. Understand who’s buying, how often, and why so you can position your brand to meet real market needs and uncover white space opportunities. Activate With Precision, Drive ROI Reach the right buyers with smarter targeting. Segment shoppers by behavior, region, and retailer using shopper behavior analytics and e-commerce statistics. Leverage self-serve insights to tailor activation strategies and uncover new CPG growth levers. How Liquid Data Go Fuels Growth in the UK Leveling the Data Playing Field for SMBs Small businesses competing in crowded categories now have access to enterprise-grade data. With actionable industry and category-level insights, SMBs can establish credibility, get listed with top retailers, and differentiate their brands in competitive markets. Enabling Mid-market Leaders to Scale Confidently Mid-market businesses aiming for strategic growth can rely on our Liquid Data Go solution to validate expansion plans with clear, insightful data. Whether you're entering new categories, optimizing your product mix, or expanding regionally, our solution delivers the market intelligence needed to move with confidence. Accessible. Empowering. Choose the right Liquid Data Go package to level up and beat your competition. Trial Try before you buy MULO+ Market Data (Total US, Regions, States, Markets) 1 Category 1 License Online training & chat support Standard Foundational sales & share reporting MULO+ Market Data (Total US, Regions, States, Markets) 1 Category 3 Licenses 1 Digital audience Online training & chat support Advanced Standard plus consumer insights & distribution planning MULO+ Market Data (Total US, Regions, States, Markets) 1 Category Consumer data Grow distribution 5 Licenses 3 Digital audiences Online training & chat support Premium Advanced plus retail execution strategy MULO+ Market Data (Total US, Regions, States, Markets) 1 Category 10 Licenses 5 Digital audiences Consumer data Grow distribution Advanced price & promo Out of stock Online training & chat support Add-Ons Additional channels (Military, E-Commerce, Pet) Retailer packages (Kroger, Walmart, Sam’s Club) Extra categories Schedule a 15 Min Demo Try for Free Don't take our word for it Mike Tysiak VP Sales, Lily's Toaster Grills “The investment in Liquid Data Go for us was a no-brainer…As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail….I would definitely recommend LDG for any emerging brand looking to grow their business… it’s great value for us.” Frank Muchel CEO, Partner Foods Group “Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go… It’s made a big difference in our company and we think it could do the same for yours.” Liquid Data Go Products Choose the right panel Blog Posts Start Now Start Now Start Now Case Studies related to Liquid Data Go Industry Experts Read More Start Now Want to know more? FAQs Why do you recommend a demo? Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account. How long does it take to set up? Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish. Does Liquid Data Go grow with my needs? Yes it does, in two ways. Firstly, there are a range of additional and premium options that you can simply add to your Liquid Data Go account at any time. This includes additional categories or geographies, through to advanced pricing, media audiences, loyalty and more. But since it’s also from Circana, we can also help you move onto a whole new level when you’re ready. We already work with 7,000 of the leading brands and retailers across the World. What support is on hand? Liquid Data Go is built for simplicity—no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence. Does it integrate with Microsoft products? Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)

Circana, Bracknell Contact Us Find out how we can help your brand grow more. Fill out the form and we will get right back to you. Address Circana Bracknell Maxis 1 Western Road Bracknell Berkshire RG12 1RT United Kingdom Tel: +44 1344 746000 Directions Global Offices For press-related inquiries, please contact mediarequest@circana.com

Circana is an Equal Opportunity Employer. Learn more CAREERS AT Bring your valuable perspective to our diverse, talented team. Join us as we continue to disrupt and lead in our dynamic industry. View Global Jobs About Circana As a global community of professionals, we have a passion for turning complexity into clarity and a belief that the best in each of us makes us unstoppable together. We recognize and celebrate our collective and individual victories, both big and small. We care about each other and promote well-being, inclusion, and flexibility. We partner with the biggest the biggest the biggest the biggest consumer packaged goods, general merchandise, foodservice, media, and retail companies in the world. Circana's Story Market intelligence, data, and analytics are our business. Innovation is in our DNA. We leverage first-to-market technology to disrupt the status quo. That’s how we support our clients’ evolving needs and help them propel their businesses into the future. History Inclusivity At Circana, we are committed to being an inclusive, global organization. We tap into our global workforce’s rich, diverse talents and experiences. We value a workplace where everyone feels like they belong, and everyone has growth opportunities. Our Culture Our Technology Our Liquid Data™ platform makes it easy to work with cross-industry data and advanced analytics. Seeing all the angles makes it easier to find new opportunities and spark growth. Our Technology Yunginger, Rebecca Marketing, Circana Circana Around the World Operating in numerous local markets allows us to directly impact a diverse range of consumers and small businesses, as well as provide tailored services to select corporate, institutional, and government clients. Australia China France Greece India Ireland Italy Japan Mexico Netherlands New Zealand Republic of Korea South Africa Spain USA Australia China France Greece India Ireland Italy Japan Mexico Netherlands New Zealand Republic of Korea South Africa Spain USA View a complete list of Circana's offices here! View Offices Beginning Your Career? We host engaging programs for students and graduates in more than 13 countries. Through mentorship, compelling projects, training, and networking opportunities we support students and grads as they prepare for their careers. Start with Circana We can't wait to meet you View All Global Jobs Follow us on Social Circana is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. Circana invites all qualified interested applicants to apply for career opportunities. Circana is committed to working with and providing reasonable accommodations to individuals with disabilities. If you are a person with a disability and need a reasonable accommodation to use our search tools, to apply for and/or interview for a career opportunity, please send an e-mail to Talent.Acquisition@Circana.com and let us know the nature of your request. Equality Employment Opportunity Policy Statement EEO is the Law EEO is the Law Supplement Fraud Alert

Our Circana Behaviours make us Unstoppable Together Unstoppable Together Unstoppable Together Unstoppable Together Stay Curious Hungry to learn and grow, we are persistent problem solvers. We make the complex clear. Seek Clarity We take pride in our individual contribution to the success of our business. Own the Outcome We engage with empathy, respect, and integrity. Champion inclusivity Never complacent, we challenge one another to continuously improve. Be a challenger We promote each person’s well-being so all can flourish. Commit to each other We relentlessly focus on adding value for our customers. Center on the client Core Behaviours Our rally cry, Unstoppable Together, ties together our seven Circana Behaviours. This approach guides and unites us as a global team that achieves great things together. We work flexibly from office and home locations and value meaningful, in-person moments. Our ways of working build on our strengths with a constant focus on quality and equity. Beginning Your Career? We host engaging programs for students and graduates in more than 13 countries. Through mentorship, compelling projects, training, and networking opportunities, we support students and grads as they prepare for their careers. Start with Circana Interested in joining Circana? View All Global Jobs Follow us on Social Circana is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. Circana invites all qualified, interested applicants to apply for career opportunities. Circana is committed to working with and providing reasonable accommodations to individuals with disabilities. If you are a person with a disability and need a reasonable accommodation to use our search tools, to apply for and/or interview for a career opportunity, please send an email to talent.acquisition@circana.com and let us know the nature of your request. Equality Employment Opportunity Policy Statement EEO is the Law EEO is the Law Supplement Fraud Alert

History in the Making Circana is built on the strong foundation of IRI and NPD, two of the world’s leading market information companies for decades. John Malec and Gerry Eskin founded IRI in 1979 to track consumers’ behavior and connect it to products those consumers bought at the supermarket. Leveraging first-to-market technology, IRI came to have the largest repository of purchase, media, social, casual, and loyalty data in the industry, using this to drive growth for 5,000 companies across the globe. NPD was founded in 1966 by Henry Brenner, who developed a system to record consumers’ buying habits through purchase diaries. More than 2,000 companies worldwide would come to rely on NPD to help them measure, predict, and improve performance. NPD offered data, industry expertise, and prescriptive analytics to help its clients understand the retail landscape and prepare for the future. We Are Circana™ is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, manufacturers, and retailers seeking to optimize their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid DataTM technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. Who We Are. What We Do. Our people , coupled with the data and science that power our Liquid Data technology platform, provide objective, precise, actionable analytics. We cover 26 industries for clients across the consumer packaged goods, retail, and manufacturing industries. We empower clients to measure demand for their products to uncover both risks and opportunities so they know where to focus to accelerate demand for the products they sell. Here’s how: Data Through our unmatched data set, state-of-the-art technology, and domain expertise, we’re poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries. Technology Liquid Data is the most integrated, most customizable, and fastest technology platform in the industry. And Circana was first in the industry to integrate AI within our technology platform People Over 7,000 of the world’s leading brands rely on our team’s deep industry expertise across the retail, consumer packaged goods, and manufacturing industries. Science Foresight and innovation are in Circana’s DNA, and this is reflected in our solutions and the way our business operates. Our science is backed by six decades of domain expertise. Hear from our team I love being able to work across all our solutions and products, with our biggest clients, helping them solve the problems they face daily and coming up the most creative solutions we can to deliver against those business issues. Benjamin Collaboration Solutions, USA What I love the most in my job is that we make lives easier. We do this by being creative, flexible, and challenging ourselves and each other every day. We come up with new ideas, innovate on how we can improve systems and processes. It’s fun to work in an environment where we challenge each other to better serve our clients. Artashes Head of Production, Netherlands We collaborate with people all across the organization to make solutions as memorable and easy to understand as possible. For my role, I produce training videos, which uses analytical power and creativity - which is such a great combination! I’m so grateful that I get to share the stories of Circana. Kristal Product Training, USA Join Circana Our values are at the core of everything we do. Learn More Our Values Our clients make us complete What we needed was the ability to measure the Covid response, and Circana's Monthly Sensitivities gave us the real time view of the consumer response, allowing us to time align to actions over time. We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place. Rich Seifrid Manager, Advanced Analytics Conagra Our Client Success Stories

Circana UK is part of our global committment to nurturing inclusivity and a sense of belonging. We proudly embrace the diverse experiences, cultures, and perspectives that enrich our communities. Committed to a Diverse and Dynamic Culture Committed to a Diverse and Dynamic Culture Committed to a Diverse and Dynamic Culture Committed to a Diverse and Dynamic Culture We’re a global company that champions inclusivity. We welcome diverse lived experiences, cultures, origins, heritage, perspective, skill sets, and expertise as we believe in the undeniable strength it brings to employees, clients, and communities. We’re a global company that champions inclusivity. We welcome diverse lived experiences, cultures, origins, heritage, perspective, skill sets, and expertise as we believe in the undeniable strength this brings to employees, clients, and communities. Circana's 2024 Diwali celebrations around the world At Circana, we focus on these four key areas Broaden talent pipelines and build fair, inclusive workforce practices. Expand diverse tech talent and implement equitable hiring across our UK workforce. Drive leadership accountability and communicate progress clearly. Support development across our UK community and client partnerships. Collaborating to Advance Inclusion Championing Inclusivity is one of Circana’s seven core behaviours. Across the UK and globally, our employee-led groups span functions and leadership levels to foster belonging. Together, we identify ways to strengthen our culture and support both our people and communities. Here are a few examples: Allyship in the workplace Many of us want to be allies but aren’t sure where to start. Our Allyship in the Workplace programme helps bridge that gap through interactive workshops, learning modules, and small-group sessions that explore what allyship means and why it matters. RISE Graduate Growth Programme In collaboration with Dell Young Leaders, Circana colleagues in South Africa support graduates with insights, mentorship, and hands-on experience. The programme offers a safe, structured introduction to working life. Designed to empower first-generation university students from low-income backgrounds, it helps them overcome barriers and grow into leaders in their careers and communities “I had so many aha moments during the course. I feel empowered, inspired, motivated. It is unlocking my potential. I feel I'm a better leader who can add so much more to the business. I'm now someone who won't hold back and will use the learnings for good.” Women in Leadership For five years, we’ve welcomed mid- and senior-level leaders into our APAC Women in Leadership Programme. It supports career growth, celebrates workforce diversity, and fosters a safe, inclusive space where women can thrive and reach their goals. Circana's Global Business Resource Groups Our Business Resource Groups (BRGs) are open to all employees across the UK and globally. These communities offer opportunities to build leadership skills, connect with peers in an international network, support business goals, and share ideas in an inclusive, supportive space. ASPIRE (Asian & Pacific Islanders Reaching Excellence) Creating an environment to become a choice employer for Asian and Pacific Islander (API) talent. DiversAbility (Disability and Neurodiversity) Enabling employees with disabilities to reach their full potential. EmpowHer (Women) Empowering female-identifying colleagues in their efforts to be more successful. Power Up (Early Career Professionals) Providing early career professionals with exposure to all facets of the organization. Pride Alliance (LGBTQIA+) Creating a sustainable, accountable, and inclusive workplace for LGBTQIA+ employees and allies. Somos (Latino and Hispanic) Sharing and experiencing the richness of Latin and Hispanic heritage. VALOR (Veterans Alliance Leading Organizational Results) Uniting and growing our proud community of employee veterans and supporters. VIBE (Vested In Black Excellence) Recruiting, retaining, supporting, and leveraging our Black employees and allies. Community Initiatives DAP Our Diversity Advantage Program (DAP)  supports diverse supplier ecosystems and helps level the playing field for minority- and women-owned small CPG businesses to grow. Generating Genius We open our workplace to young individuals via Generating Genius , showing them what it’s like to work in data insights and analytics, inspiring their interest to work in the field, and ultimately helping create more diversity in the industry. Building a Diverse Pipeline We partner with the University of Illinois Chicago (UIC)  to select UIC students of color to receive ongoing mentorship and instruction from Circana professionals and real-world experience in market research, helping develop a pipeline of diverse talent for the future. Advancing Gender Equity Our collaboration with the Association of National Advertisers (ANA)  and its SeeHer  movement supports increasing the accurate portrayals of women and girls in marketing, advertising, media, and entertainment. In partnership with ANA SeeHer, we analyze layers of shopper, panel, and store sales data, along with viewership data, to learn the sales impact of Gender Equality Measure (GEM)-scored ad campaigns. A history of awards, recognition, and pledges

Circana Gives Back Social responsibility is the heart of our global organization. We believe people are stronger together than as individuals. We’re passionate about supporting humane causes and promoting a positive social impact. We’ve partnered with wonderful organizations and look forward to volunteering with new ones in the future. Circana Community Global Council The Circana Community (C2) Global Council is an employee-led group that fosters culture and a sense of belonging by uniting employees through service around the world. C2 is a cornerstone of our global organization, creating opportunities for us to positively impact our local communities across all the locations where employees are present. Latest Events Love The Hair You Wear Circana partnered with Love The Hair You Wear at North Carolina Agricultural and Technical State University, one of the largest historically black colleges and universities. The event connected us with people who can diversify the pool of candidates for internships and open roles, and we awarded a scholarship to a promising student to support her academic efforts USA Feeding San Diego San Diego Team Event led by Juliana Konze . The San Diego office went to work at the local Feeding America ( https://www.feedingamerica.org/ ) location - packing produce, oatmeal packs, and backpacks for K-12 children that will feed 1,046 families across San Diego. USA Second Harvest Towards the end of March, the Canada team participated in an event with Second Harvest – Canada's largest food rescue charitable organization. We had a team of 18 come together in the Toronto area to help sort and pack canned food and prepare them for distribution to those in need. It was a great event, and we sorted an impressive 6,304lbs of cans for distribution to their network of agency partners! Canada Circana Week of Caring Circana’s colleagues in India took part in a Circana Week of Caring . Throughout the week, we were involved in several initiatives to help improve the lives of people in local communities. India Fashion Footwear Charitable Foundation In honor of Breast Cancer Awareness Month, Circana’s footwear and accessories team partnered with the Fashion Footwear Charitable Foundation for its five-day Shoes for a Cure charity event to support breast cancer research. USA RISE Graduate Growth Program Circana’s South African business launched its RISE Graduate Growth Programme. Thanks to our partnership with the Dell Young Leaders Foundation , we empowered four RISE graduates to successfully begin a meaningful career. South Africa Picking Fruit and Vegetables To help the Somaschi Foundation support the most vulnerable groups and Pane Quotidiano secure essential food for those in need, Circana’s Italy team spent a day at the farm picking fruits and vegetables. We also helped with meal preparation and distribution. Italy Dog Walking Circana’s Athlone, Ireland team volunteered to walk dogs at the ISPCA , an organization rehabilitating up to 50 dogs and 50 cats at any time, as well as caring for donkeys, horses, and chickens. Ireland

Global Knowledge. Local Experts. Global Knowledge. Local Experts. Global Knowledge. Local Experts. Global Knowledge. Local Experts. We have 33 offices worldwide. Find the closest office to you right here. Australia Melbourne Level 6, 616 St Kilda Rd Melbourne VIC +61.3.8527.5000 Directions Australia Sydney 1 Homebush Bay Drive, Rhodes Sydney NSW +61.2.8789.4000 Directions Brazil Jardim Paulista Alameda Santos, 1165 – São Paulo Jardim Paulista SP Directions China Hong Kong 4/F Reception, Lee Garden Three, 1 Sunning Road, Hong Kong +852.3769.6130 Directions China Shanghai 1568 Huashan Road, Cairui Bldg. Shanghai +86-21-6275 2555 / +86-21-6275 3222 Directions France Divonne-Les-Bains 18 Avenue Marcel Anthonioz Divonne-Les-Bains Directions France Paris 1 bis Pl. de la Défense, 19 Av. de la Division Leclerc Paris Directions Germany Düsseldorf Franz-Rennefeld-Weg 6 "ABC" Franz-Rennefeld-Weg 2-6 Düsseldorf +49 211 54084400 Directions Germany München Theresienstraße 69 München +49 211 54084400 Directions Germany Nürnberg Südwestpark 63 Nürnberg +49 211 54084400 Directions Greece Athens 36 Pavlou Bakogianni Str 14451, Metamorphosis Athens +30.210.27.87.600 Directions India Pune World Trade Center Tower 2 Village Kharadi registration Sub District of Taluka Haveli district Pune Directions Ireland Athlone IDA Business and Technology Park, Dublin Road Garrycastle, Athlone Co Westmeath +353.90.646.1301 Directions Italy Milan Viale Cassala, 22 Milan Directions Japan Tokyo 2F Biz Feel Tamachi 3-6-5 Shibaura, Minato-ku Tokyo +81.3.5798.7663 Directions Mexico Mexico City Lago Victória, 74, Piso 7, Del. Miguel Hidalgo Mexico City C.P. 11520, México, D.F. +52.55.5281.5069 Directions Netherlands Zaltbommel Wielkamp 3a 5301 DB Zaltbommel Zaltbommel +31.0.418-570800 Directions New Zealand Auckland Level 2, Building C, Millennium Centre 602 Great South Road, Ellerslie Auckland +61.432.978.174 Directions Puerto Rico San Juan Hato Rey, San Juan Directions Republic of Korea Seoul 2nd Floor, 343, Sapyeong-daero Seocho-gu Seoul Directions South Africa Cape Town Aintree Park, Erf 159928 Kenilworth Cape Town +27.21.700.7420 Directions South Africa Johannesburg Office XD00004, Ground Floor Silky Oak House 35 Ballyclare, Drive Bryanston Johannesburg Directions Spain Madrid Calle Albasanz 15 Edif-A, 4ª Planta Madrid +34.91.548.80.80 Directions USA Chicago 203 North LaSalle Street, Suite 1500 Chicago IL +1.312.726-1221 Directions USA New York 31 Penn Plaza, 132 West 31st Street 17th Floor New York NY +1.212.515.8731 Directions USA Port Washington 900 West Shore Road Port Washington NY +1.516.625.0700 Directions USA Rogers 593 Horsebarn Road Suite 100 Rogers AR +1.312.726.1221 Directions USA San Diego The Towers North, 5355 Mira Sorrento Place Suite 650 San Diego CA Directions United Kingdom Bracknell Maxis 1 Western Road Bracknell Berkshire +44.0.1344.746000 Directions Circana HQ Chicago 203 North LaSalle Street, Suite 1500 Chicago, IL +1.312.726.1221 Directions Contact Us

At Circana, we measure and accelerate demand for everything consumers purchase so our clients can grow. More than 7,000 of the world’s leading brands – including top brands doing business in the UK – rely on us to help them monitor what matters most to their businesses. You can, too! Complexity into Clarity Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Contact Us Receive Our Insights PRODUCT HIGHLIGHT Liquid Data Go Stop dating spreadsheets. Get serious with market and retailer analytics. Liquid Data Go is a solution designed for emerging CPG brands. Unlock 20 curated and personalized reports within 48 hours and gain a comprehensive understanding of your market, customers and competition. Learn More ROI Calculator Join more than 7,000 clients and partners worldwide MONITOR WHAT MATTERS More than 7,000 of the world’s leading brands – including top brands doing business in the UK – rely on us to help them monitor what matters most to their businesses. You can, too! We measure and report on sales, share, and more across six key industries in the UK: apparel, beauty, footwear, toys, foodservice, and grocery. It’s point-of-sale, receipt, and consumer data that reveals exactly what’s happening in the UK’s retail and foodservice landscape. Measure Demand OUTPACE YOUR COMPETITION When you can measure demand, you can accelerate it. Because we combine our unmatched measurement capabilities with deep expertise, you can look to us as advisor. We guide you to the answers and insights that help you accelerate demand, unlocking new growth for your business. Accelerate Demand See the Possibilities For Your Business The UK's top manufacturers, retailers, and operators partner with Circana to: Build winning strategies to grow your profit Quantify demand for existing products and uncover gaps your business can fill. Sell the right products, in the right places, to the right people. Pinpoint the right consumers and opportunities to target. Make faster, better, higher-impact decisions. Take confident actions backed by expert insight. Improve your outcomes. Streamline and strengthen for more efficient operations and better margins. Nielsen's Marketing Mix Modelling is now part of Circana Circana, LLC announced the successful completion of its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. MMM specializes in advanced statistical modeling that helps brands understand the true incremental impact of their marketing investments across all channels and touchpoints. This acquisition significantly expands Circana's global footprint in marketing analytics while deepening its modeling and measurement capabilities. Read Press Release Our Coverage in the UK Beauty Foodservice Grocery Pharmacy Sports Toys Insights EMEA Circana's Thought Leadership and Growth Insights Weekly inspiration, perspectives on CPG in EMEA. Read More Nov 20, 2024 SPAR International and Circana Global Partnership To Deliver Curated Data Insights SPAR International, the world's largest voluntary food retail chain, has announced a key partnership with Circana™ Read More Jul 11, 2025 Driving SME Growth: UK Market trends and strategies for H2 2025 In this session, we explore what’s ahead for UK SMEs in the second half of 2025... Watch Webinar Circana Bracknell Maxis 1 Western Road Bracknell Berkshire RG12 1RT United Kingdom Tel: +44 1344 746000 Circana London Broadway Studios 20 Hammersmith Broadway London, W6 7AF United Kingdom Global Knowledge. Local Experts Work with us! View All Global Jobs We’re fueled by a passion for continuous learning and finding purpose in what we do. Explore our open roles and discover how we’re unstoppable together. Follow us on Social Want to know more? FAQs Who are Circana? Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. What industries do you track in the UK? Our Liquid Data technology can connect you to data and insights covering these industries in the UK: apparel, beauty, footwear, toys, foodservice, and grocery. How can I contact the UK sales team? For contacting the UK sales team: UKBusinessDevelopmentTeam@circana.com

Our Technology Circana technology moves at the speed of thought As industries change and consumer behavior evolves, you need a partner who can help make sense of it all. Our industry-leading Liquid Data® and Liquid AI™ technology gives you cross-industry data, integrated AI capabilities, and advanced analytics in a single, open platform. It’s customizable to meet your unique business needs and empower your data scientists to future-proof your strategy. Track opportunities with unparalleled speed See the complete picture of your data with ease to stay on top of your business Access integrated AI that drives faster and better decisions with Emiri™ , your digital assistant Stay a step ahead with deep industry knowledge, extensive data assets, and technology innovation Why Circana? Our data tracks consumers and markets in 23 countries, representing 75% of the world’s GDP. Without access to high-quality data, it is impossible to get a true picture of consumer behavior. Our data allows us to provide the most precise predictive analytics clients need to navigate uncertainty with confidence. Our technology helps you maximize the ROI of your data and analytics for faster and better decisions. Ready? Ready? Ready? Ready? Contact us to find out how we can help your brand increase sales, market share, better predict, and increase your profit. Contact Us Find an Office

At Circana, we measure and accelerate demand for everything consumers purchase so our clients can grow. More than 7,000 of the world’s leading brands – including top brands doing business in the UK – rely on us to help them monitor what matters most to their businesses. You can, too! Complexity into Clarity Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Contact Us Receive Our Insights PRODUCT HIGHLIGHT Liquid Data Go Stop dating spreadsheets. Get serious with market and retailer analytics. Liquid Data Go is a solution designed for emerging CPG brands. Unlock 20 curated and personalized reports within 48 hours and gain a comprehensive understanding of your market, customers and competition. Learn More ROI Calculator Join more than 7,000 clients and partners worldwide MONITOR WHAT MATTERS More than 7,000 of the world’s leading brands – including top brands doing business in the UK – rely on us to help them monitor what matters most to their businesses. You can, too! We measure and report on sales, share, and more across six key industries in the UK: apparel, beauty, footwear, toys, foodservice, and grocery. It’s point-of-sale, receipt, and consumer data that reveals exactly what’s happening in the UK’s retail and foodservice landscape. Measure Demand OUTPACE YOUR COMPETITION When you can measure demand, you can accelerate it. Because we combine our unmatched measurement capabilities with deep expertise, you can look to us as advisor. We guide you to the answers and insights that help you accelerate demand, unlocking new growth for your business. Accelerate Demand See the Possibilities For Your Business The UK's top manufacturers, retailers, and operators partner with Circana to: Quantify demand for existing products and uncover gaps your business can fill. Build winning strategies to grow your profit Pinpoint the right consumers and opportunities to target. Sell the right products, in the right places, to the right people. Take confident actions backed by expert insight. Make faster, better, higher-impact decisions. Streamline and strengthen for more efficient operations and better margins. Improve your outcomes. Our Coverage in the UK Beauty Foodservice Grocery Pharmacy Sports Toys Insights EMEA Circana's Thought Leadership and Growth Insights Weekly inspiration, perspectives on CPG in EMEA. Read More Nov 20, 2024 SPAR International and Circana Global Partnership To Deliver Curated Data Insights SPAR International, the world's largest voluntary food retail chain, has announced a key partnership with Circana™ Read More Jul 11, 2025 Driving SME Growth: UK Market trends and strategies for H2 2025 In this session, we explore what’s ahead for UK SMEs in the second half of 2025... Watch Webinar Circana Bracknell Maxis 1 Western Road Bracknell Berkshire RG12 1RT United Kingdom Tel: +44 1344 746000 Circana London Broadway Studios 20 Hammersmith Broadway London, W6 7AF United Kingdom Global Knowledge. Local Experts Work with us! View All Global Jobs We’re fueled by a passion for continuous learning and finding purpose in what we do. Explore our open roles and discover how we’re unstoppable together. Follow us on Social Want to know more? FAQs Who are Circana? Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. What industries do you track in the UK? Our Liquid Data technology can connect you to data and insights covering these industries in the UK: apparel, beauty, footwear, toys, foodservice, and grocery. How can I contact the UK sales team? For contacting the UK sales team: UKBusinessDevelopmentTeam@circana.com