Solutions
Use Case
Buyer Acquisition
Expand your customer footprint while limiting acquisition costs.
Getting new buyers is the hardest thing a brand can do. Build budget-friendly campaigns that resonate with your new audience targets through demographic, psychographic, or verified past purchasing behavior information.
Growing your buyer base
is easy with Circana
Set KPIs
Use [buyer acquisition KPIs] to assess
Activate
Develop strategies
Track
Gauge your buyer growth rate against key competitors to benchmark your buyer acquisition strategy success.
Audience research & refinement
Edit your ideal customer profile (ICP) attributes for faster sales cycles.
PPC management
Lower customer acquisition costs (CAC) by defining what buyer segments are more likely to convert based through purchase-based targeting.
Content value creation
Develop content and marketing programs with people-first messaging to build connections with a new generation of buyers.
CX differentiation
Increase buyer lifetime value potential by uniquely setting up your e-commerce purchasing journey for success.
Join more than 7,000 brands already using Circana
to increase their customer footprint
Book an Intro
Contact us to find out how we can help your brand increase sales, market share, better predict, and increase your profit.
Contact us to find out how we can help your brand increase sales, market share, better predict, and increase your profit.
Want to know more?
