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Marketing Mix

Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets.

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Liquid Data Go

Unlock 20 curated and personalised reports in just 48 hours and gain a clear view of your market, category, and competition.

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THE SINGLE SOURCE OF TRUTH FOR

Books

Offering the most comprehensive sales tracking information about physical and digital book sales in the U.S.

Circana Bookscan™ is the gold standard in point-of-sale tracking for the publishing market, covering approximately 85% of trade print books sold in the U.S., through direct reporting from all major retailers, independent bookstores, and many others.

Circana PubTrack Digital™ is the only resource offering a comprehensive view of today’s digital book market. Featuring information from more than 450 participants, including small, medium, and large U.S. publishers, it provides unprecedented access to the top 80% of the traditionally published e-book market, as well as the newly introduced PubTrack Audio dataset, the first of its kind.

It all starts with our

Industry Expert

“The U.S. book market is the largest in the world, and Circana is the global leader in publishing insights, tracking more than 700M units, and $14B in market value every year. Circana books data is used beyond publishing to track the psychology of the consumer in everything from food intentions to brand licensing, trends in wellness and more. The U.S. book market had the best year on record in 2021 and remains a vital part of the overall Entertainment ecosystem.”

Kristen McLean

Senior Executive Director, The Circana Entertainment Knowledge Group

Measure demand
Grow and optimize distribution
Win with consumers
Accelerate Demand

With our best-in-class data, you can:

In Books, the top three remain unchanged with Oh, The Places You'll Go leading, followed by The Women, and You Like It Darker: Stories in third. Every category maintained its rank from the prior week, demonstrating a stable market. 


Notably, Carbonated Beverages experienced the largest decline in sales at -7.4%, while Sports Drinks saw the highest growth at 3.0%. This stability across rankings highlights consistent consumer preferences within the Beverages department.

INDUSTRY RANKING

Summary

Apr 29, 2024

Top 10 Books

FEATURED

Entertainment Monthly Insight

Date, 2024

The Latest Insight

Date, 2024

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Perimeter Store and Fresh Foods

Circana has the most comprehensive view of the perimeter store and fresh foods, so you can quickly understand growth opportunities, navigate trends and shopper behavior, and meet changing consumer expectations.

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Center Store and Frozen Foods

Consumer buying behavior in the center store and frozen foods is more complex than ever. CPG manufacturers and retailers need the latest insights to win now and in the future. Circana can help you make confident decisions with the most accurate insights available.

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REPORT

Circana’s Eating Patterns in America provides a 360-degree view of food and beverage consumption behavior, both in-home and away ― the foundation for understanding what has transpired and anticipating what’s ahead. Explore the deepest food and beverage consumption data, expert analyst, and trends affecting the retail food, foodservice, and home industries. The latest version of our flagship report is now available.

Eating Patterns in America

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Featured Solutions for

Books

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Learn more about the Future of™ Books

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