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THE SINGLE SOURCE OF TRUTH FOR

Office Supplies

The rise of remote working and learning have had a significant impact on the types of office supplies consumers use. At the same time, digital channels have transformed the way people browse, compare, and purchase products.

These profound shifts are creating new challenges for retailers and manufacturers aiming to keep ahead. To help companies navigate this landscape, we provide the broadest and deepest view of the office supplies industry based on best-in-class point-of-sale (POS) and consumer data.

We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.

It all starts with our

Industry Expert

"Industry consolidation, blended retail, digital alternatives, and value-based purchasing methods are among the macro trends reshaping the office supplies market as we know it, and they’re transforming the way consumers browse, compare, and purchase products. As consumers explore new trends, retailers, manufacturers, and businesses alike must fine-tune their category management and marketing programs and pursue collaboration across industry lines to ensure future relevancy and top-of-mind positioning.”

Ben Arnold

Executive Director, Industry Analyst, Consumer Technology

Measure demand
Grow and optimize distribution
Win with consumers
Accelerate Demand

With our best-in-class data, you can:

In Office Supplies, 'Private Label' leads with a 6.4% increase in sales, maintaining its 1st position from the previous period. 'Glaceau' (nonflavored) follows in 2nd place, showing a 2.5% growth in sales, with no change in its ranking. 


The 'Private Label' jug/bulk option holds the 3rd spot, also retaining its previous rank after a marginal 0.4% sales increase. The only notable rank change this week is 'Glaceau-flavored', dropping from 4th to 5th place due to a 1.6% decrease in sales

INDUSTRY RANKING

Summary

Apr 29, 2024

Office Supplies: Return to Classrooms and Offices

FEATURED

Infographic

Date, 2024

The Latest Insight

Date, 2024

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Perimeter Store and Fresh Foods

Circana has the most comprehensive view of the perimeter store and fresh foods, so you can quickly understand growth opportunities, navigate trends and shopper behavior, and meet changing consumer expectations.

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Center Store and Frozen Foods

Consumer buying behavior in the center store and frozen foods is more complex than ever. CPG manufacturers and retailers need the latest insights to win now and in the future. Circana can help you make confident decisions with the most accurate insights available.

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REPORT

Circana’s Eating Patterns in America provides a 360-degree view of food and beverage consumption behavior, both in-home and away ― the foundation for understanding what has transpired and anticipating what’s ahead. Explore the deepest food and beverage consumption data, expert analyst, and trends affecting the retail food, foodservice, and home industries. The latest version of our flagship report is now available.

Eating Patterns in America

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Office Supplies

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Learn more about the Future of™ Office Supplies

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