This webinar will explore what U.S. consumers are snacking on, in and out of home, from a macro and core snacking perspective, including consumer shifts across the day. Circana’s Sally Lyons Wyatt and Darren Seifer, and SNAC International’s Christine Cochran, will provide their insights on consumer motivations, needs, and goals.

The presenters will also give you a look at the U.S. snacking industry’s recent performance, plus actionable ideas for future category success.

This session will explore:

  • Changes in when, where, how, and what consumers shop for and consume
  • Cohorts helping drive growth and those that have declined in volume
  • How inflation, mobility, social media, product innovations, and out-of-home experiences are transforming snacking
  • When and how consumers’ snack choices differ by generation and income groups, and what snack choices are trending with each
  • The actions that will help fuel growth going forward


  • Sally Lyons Wyatt, Global EVP & Chief Advisor, Consumer Goods & Foodservice Insights, Circana
  • Darren Seifer, Executive Director, Industry Analyst, Food & Beverage, Circana
  • Christine Cochran, President & CEO, SNAC International