Marketing: Complete Measurement
A multinational homecare client wanted to plan for economic business disruptions. Its challenge with using historical marketing measurement to plan was the inability to use disparate assets for decisions across the whole organization.
Our complete measurement capabilities transformed the client’s ability to make strategic investment choices. It provided fast access to insights for tactical execution using a top-down/bottom-up approach. This allowed the client to simulate multiple scenarios to allocate and optimize its investment dollars across media and trade. With this information, the client was able to target consumer cohorts that maximize brand activation and CRM investments.
The result was a 440% return on ad spend, or $44 million incremental dollars.