Consumer: Loyalty Panel
A dairy manufacturer launched an on-the-go refrigerated snack brand with several flavor combinations. The client wanted an early read on trial and repeat purchases, along with insights into flavor preferences and consumer profiles.
Circana’s Loyalty Panel allowed the client to quickly access postlaunch insights and compare consumer profiles between each flavor. Some flavor-specific SKUs were seeing higher performance and attracting higher-paying customers. The promotion matrix indicated repeat purchasing was not reliant on promotion or discounting.
Based on the results, the client added three more SKUs highlighting the best-performing flavors. Our work helped the manufacturer add an incremental 5% to its bottom line thanks to the early actions taken from these insights.