A personal care manufacturer wanted to expand distribution to a key retailer’s brick-and-mortar locations. The client needed answers from known category buyers for an upcoming meeting with the retailer. Since this product catered to specific buyers, it was important respondents were members of that demographic.
We conducted a fast feedback survey of panelists in the target demographic who used products in the client’s category. The survey showed the category had a high degree of brand and product loyalty and a fast purchase cycle. Respondents trusted the client’s brand and recognized its distinguishing characteristics. Most importantly, consumers in the target demographic preferred to shop for the category in-store.
Using the survey results, the client’s team proved its product was an important player in the category and needed to be carried at brick-and-mortar locations. The brand gained in-store distribution and maintained its online distribution at the key retailer.