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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Uncover the right solution for your business in a few clicks.

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Tod Johnson

Board Member

Tod Johnson is the co-founder and managing director of Duo Partners Consulting, LLC, a New York-based investment and consulting firm.

He was previously executive chairman of NPD and led the company from 1971 until the NPD/IRI merger. Considered an innovator in his field for more than 50 years, Johnson has led many industry initiatives with POS data, consumer data, and online data collection, and is the lead patentee on the methods patent for in-home scanning. His research expertise is in the areas of brand loyalty and brand equity. He was elected to the Market Research Council Hall of Fame in 2011.

Johnson has been a chairman, vice chairman, secretary, and director of the Advertising Research Foundation and was a founding chairman and director of the Council for Marketing and Opinion Research. He also serves as a vice chair of the Carnegie Mellon University Board of Trustees, chair of the Executive Committee of the Metropolitan Opera, a board member of the Lincoln Center for the Performing Arts, and chair of the board of CivicScience, a Pittsburgh-based new survey technology firm. He was CEO and founder of Media Metrix from 1995 to 2001 and is a past member of the JPMorgan Chase Regional Advisory Board. He also serves on the Board of Tastewise.

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