Dan Sadler works as a consultant providing insights and solutions to the confections industry. He has been Circana’s National Confectioners Association (NCA) liaison since 2014 and manages the partnerships between Circana and many confection manufacturers. Sadler’s career expertise spans more than 25 years in the CPG industry, with the last decade focused on the confections market.

A recognized confections industry thought leader, Sadler has authored or contributed to several reports, webinars, and podcasts on snack and candy trends. He is a familiar face and speaker at NCA’s State of Industry, ECRM, and other top industry trade events.