Dave Adamchick covers the Canadian technology industry, providing analysis and overall strategic insights to leading IT and consumer electronics brands.

Prior to this role at Circana, Adamchick worked closely with leading national retailers in the Canadian tech, office supplies, beauty, and home appliance industries, as well as home appliance manufacturers and retailers. Earlier, he worked for some of the world’s largest multinational retail corporations’ Canadian offices in the home improvement, tech, and office supplies sectors in a merchandise analytics and merchandising capacity, supporting the development and execution of assortment and marketing strategies based on point-of-sale and consumer data.