John Crawford leads Circana’s relationships with its top dairy clients, including the key dairy industry associations. Crawford joined Circana in 2014 with an initial focus on protein moving over to dairy in 2016. A seasoned marketer with over 26 years of industry experience, Crawford’s career has included senior marketing leadership, innovation, new product development, market research, client service, and category management responsibilities. 

Crawford is a recognized dairy industry thought leader who regularly contributes his insights to Circana webinars, podcasts, and blogs on dairy topics with an emphasis on driving industry growth and market strategies that meet evolving consumer needs. A frequently quoted expert on dairy trends, Crawford’s perspectives have also been published in bylined articles for industry publications such as Today’s Grocer and Dairy Business.