Lance Goodridge is an Executive in Circana’s Global Analytics and Insights solutions area. With more than 25 years of experience, he is an expert in analytics and marketing consulting and has worked with a variety of companies prior to Circana, including Accenture, Marketing Management Analytics, and The Cambridge Group.

Goodridge’s expertise includes commercial spend effectiveness and automated solutions, with particular emphasis on marketing mix, digital media solutions, in-store execution, forecasting, revenue growth management, retailer/class of trade strategies, pricing optimization, and architecture. He also focuses on brand and business insights and strategy development.