MaryEllen Lynch is a highly experienced strategic consultant who uses big data and a contextual understanding of retail and shopper trends to help large and innovative brands tell their story, execute better in market, and achieve sustainable growth. 

A recognized thought leader on private label brands, Lynch is often quoted in industry publications and shares her insights on webinars and podcasts on the topic. She is a frequent speaker at industry events such as the Store Brands Industry Forum and the PMLA Annual Private Label Trade Show. Lynch also serves as a member of the FMI Private Brands Group Leadership Council.