Pam Wood is Circana’s director and industry analyst for the home industry in Canada. She has more than 25 years of experience in the market research industry, collaborating with leading manufacturers and retailers to identify growth opportunities. Developed through her earlier roles at Circana and previously with Nielsen, Wood combines an extensive background in data analytics with deep knowledge of and passion for the industry. This enables her to provide relevant, actionable insights for the Canadian appliance and housewares market.