Circana Code of Conduct

Circana’s Code of Conduct applies to everyone associated with the company, including directors, officers, employees, and agents, globally. While the Code provides a guideline, it doesn’t encompass every ethical situation. It’s essential to always act ethically, respect all laws and regulations, and exhibit good judgment, reflecting our company values. Training sessions on the Code will be provided periodically. For the latest version, refer to the Company’s website under the Governance section. If you have questions or need clarification about the Code, reach out to Human Resources or email

Terms of Use

Circana, Inc, its subsidiary, or affiliate (“Circana”) grants you access to its software or services (“Services”) under the terms of a Master Services Agreement or License Agreement with you or your company (“Agreement”). By using the Services, you confirm you’ve read, understood, and agree to the Agreement. Unless specified in the Agreement, you can’t modify, distribute, reverse engineer, or misuse the Services, nor can you use them to infringe upon Circana’s intellectual property or send harmful content. By using the Services, you also consent to Circana’s Global Commercial Privacy Policy and Notice, detailing how your information is managed. The policy was last updated on 7th March 2023.

Privacy Notices

The Circana Group, comprising Circana Group L.P and Circana Inc, both registered in Delaware, along with their subsidiaries and affiliates, is a premier advisor on consumer behavior complexity. With cutting-edge technology, analytics, and deep expertise, Circana aids nearly 7,000 major brands and retailers in unlocking growth by offering profound insights into consumers, stores, and spending behaviors. Central to Circana’s operations is the emphasis on privacy and data protection. Their Privacy Policy and Notice detail how they manage personal information and the rights individuals possess concerning their data. Depending on your jurisdiction, you may have specific privacy rights and choices, which are elaborated on in Sections 8 and 14. Californian residents should refer to Section 14.C for state-specific information. Your engagement with Circana’s Services is governed by this Notice and their Terms of Use.

Modern Slavery Statement

The Circana Modern Slavery Statement, approved by the Board of Directors and in compliance with the UK Modern Slavery Act 2015 and the Australian Modern Slavery Act 2018, addresses modern slavery risks in Circana Group’s business and supply chains for the financial year ending 31 December 2022. During this period, Information Resources Inc (IRI) merged with the NPD Group, forming Circana, a leading global technology, analytics, and data provider headquartered in Chicago. Specializing in understanding consumer behavior, Circana aids about 7,000 major brands and retailers, operating in 22 jurisdictions with 7,800 employees globally. The group deals with approximately 1,500 active suppliers, ranging from individual contractors to large corporations, managed at both global and local levels.