Integration of Experian’s identity graph into InfoSum’s Secure Data Clean Room technology powers privacy-first identity resolution

NEW YORK – October 26, 2022 – InfoSum, the world's leading data collaboration platform, today announced an agreement with Experian, the world's leading global information services company. The initiative enables brands, partners, and media owners to leverage Experian's identity graph to match their first-party datasets within InfoSum's Secure Data Clean Room technology to enrich identity profiles and amplify match rates. The collaborative effort builds on InfoSum's long-standing integration with Experian.

The multi-party collaboration partnership will also build on both Experian's and InfoSum's existing integrations with IRI, enabling marketers to enrich their first-party data, expand their existing audiences and increase match rates without having to move or share their data. Through Experian activation destinations, customers can also seamlessly push audiences across the supply chain and optimize campaign performance.

The integration builds on Experian's collaboration with InfoSum as an InfoSum Bridge participant, which first launched in 2021. With access to InfoSum Bridge, Experian and InfoSum clients can leverage Experian’s digital and offline identifiers to strengthen interoperability and addressability across agencies, brands, and media owners while prioritizing consumer privacy.

In response to today’s more privacy-conscious consumers, brands and media owners have adapted to ensure that data is appropriately and safely handled. InfoSum's clean room enables marketers, in a neutral and secure way, to enhance their data to maximize addressability across channels by seamlessly connecting customer identity from multiple sources.

"InfoSum and Experian share a commitment to delivering privacy-first multi-party collaboration solutions, and using InfoSum's data clean rooms in tandem with Experian's identity solution, we're seeing organizations have increased match rates and data enrichment across multiple partners – all while remaining in full control of their data," said Brian Lesser, Chairman and CEO at InfoSum. "Experian's goal of creating a suite of future-ready data collaboration solutions for their customers and partners is made a reality through utilization of InfoSum's privacy-enhancing technology. There is no limit to the work we can do together to deliver on our joint vision to empower companies to collaborate across first-, second- or third-party data without sharing it."

"Experian's goal is to create a suite of future-ready, privacy-forward data and identity resolution solutions for our customers," said Genevieve Juillard, President at Experian Marketing Services and Data Quality. "Having a secure ecosystem for collaboration is increasingly important to marketers, whether to enable the enrichment of audiences or measure marketing activity, marketers want better connected data. With Experian's market leading data and identity solution offered within InfoSum, together we are able to deliver on the vision of empowering companies to securely collaborate across first, second- or third- party data."

"The agreement between InfoSum and Experian is important to IRI, as stewards of retailers' data," said Jennifer Pelino, executive vice president of Global Media Solutions for IRI. "IRI's best-in-class audiences and data solutions aligned to Experian's identity resolution services are easily accessible on InfoSum's platform and enable marketers to seamlessly collaborate and enrich their first-, second- and third-party data. This initiative brings the power of identity resolution, data onboarding, and data collaboration into a single environment – protecting privacy and enhancing security end-to-end. Clients will be able to help marketers improve planning and build more precise targets to drive return on ad spend and amplify campaign performance."

This initiative brings the power of identity resolution, data onboarding, and data collaboration into a single environment, protecting privacy and enhancing security end-to-end.

About InfoSum

InfoSum is the world's leading data collaboration platform and the only secure data clean room, empowering companies to deliver better customer experiences while prioritizing customer privacy. InfoSum enables safe connections between multiple parties to unlock the full potential of their customer data without risk of exposure or misuse. InfoSum not only prioritizes consumer privacy, but enhances it with patented, non-movement of data technology to create the most protected, most connected, and most accessible data collaboration network.

InfoSum was founded in 2016 with a vision to connect the world's data without ever sharing it. The company has multiple patents, protecting its invention of the 'non-movement of data.' InfoSum is based in the US, UK, and CE, with offices across Europe and North America. The company is poised for continued growth following a Series B investment in August 2021, and a rapidly expanding client base.


About Experian

Experian is the world's leading global information services company. During life's big moments — from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers — we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime. We have 20,600 people operating across 43 countries and every day we're investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

Learn more at or visit our global content hub at our global news blog for the latest news and insights from the Group.

About IRI

IRI, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, unifies technology, analytics and data to reinvent how people and companies make decisions, take action and optimize performance. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit

Experian and the Experian trademarks used herein are trademarks or registered trademarks of Experian. Other product or company names mentioned herein are the property of their respective owners.

IRI Contact:
Katie Jewett
Phone: (503) 442-8805

About Circana
Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand and outpace the competition. Learn more at