Total tobacco sales have declined across U.S. multi-outlet, food, and convenience channels every quarter since Q1 2022. But other tobacco products, including smokeless tobacco and alternatives, cigars, loose tobacco, papers, and vaping products, increased sales in Q2 2023. 


  • In the U.S., cigarette sales grew 1.6% in the West and 1.1% in the Plains versus last year.
  • Other tobacco products grew 12.1% in the West, with 8.3% coming from the Southeast region. 
  • Innovation in other tobacco products mostly includes new vaping products. New items offer a range of flavored and unflavored options. 
  • Tobacco consumers are shopping more frequently than last year, especially the low-income segment. 

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