Thanksgiving is a cherished U.S. holiday, anchored by a shared meal on the fourth Thursday of November. It’s also the second-largest food holiday of the year – surpassed only by Christmas. It contributed a whopping $2.8 billion sales lift in 2022, compared to the average week. Learn how purchasing trends and behaviors will impact sales leading up to this fall holiday.


  • More than a third of those celebrating Thanksgiving in the U.S. expect to pay more for the Thanksgiving meal, but they plan to purchase their usual amount. 
  • Consumers shop early for spot deals, but most Thanksgiving basket purchases occur the week prior and the week of Thanksgiving.
  • Thanksgiving isn’t solely homemade. Pre-made contributions from restaurants and retailers are welcome at many holiday tables. 

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