While the percentage of consumers reporting they’ll watch the game is fairly consistent from 2021, more report they’ll watch the game with friends. This report breaks down the demographics of football fans tuning in and how they’re preparing for game-day fun.


  • 55% of respondents said they’ll watch the game, with 16% undecided.
  • Hispanics (25%), Gen Zs and younger millennials (25%), and older millennials (24%), as well as consumers from high-income households (29%) are more likely to celebrate with larger groups of people.
  • More than one-third of watchers will purchase extra snacks, and an additional 25% will order food from a restaurant.
  • The top items purchased from restaurants include pizza and chicken wings.