On-demand Webinar

Consumers continue to spend their dollars on frozen foods, but how and what they buy and prepare has changed. In this webinar, Circana dives deep into these shifts and reveals how they vary across life stage and dayparts. This session will discuss and explain:

  • The latest frozen food trends and innovation
  • Brick and mortar vs. e-commerce trends
  • The top 10 frozen subcategories for each daypart
  • How fresh and frozen interact across subcategories and in baskets
  • Consumer frozen preferences by age and the top health and wellness trends by category


Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, Circana

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