Icy Insights: Top Trends in Frozen Foods

Sally Lyons Wyatt

Oct 4, 2023

Consumers continue to spend their dollars on frozen foods, but how and what they buy and prepare has changed.

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Icy Insights: Top Trends in Frozen Foods

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Sally Lyons Wyatt

Oct 4, 2023

1 min read

Updated: May 2, 2025

On-demand Webinar

Consumers continue to spend their dollars on frozen foods, but how and what they buy and prepare has changed. In this webinar, Circana dives deep into these shifts and reveals how they vary across life stage and dayparts.

This session will discuss and explain:

The latest frozen food trends and innovation
Brick and mortar vs. e-commerce trends
The top 10 frozen subcategories for each daypart
How fresh and frozen interact across subcategories and in baskets
Consumer frozen preferences by age and the top health and wellness trends by category

Speakers:

Sally Lyons Wyatt, Executive Vice President and Practice Leader, Client Insights, Circana

This webinar is no longer available

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About the author

Sally Lyons Wyatt is the leading global consumer packaged goods and foodservice industry advisor. She is a go-to expert and frequent keynote speaker on future-forward consumer and retail insights, industry trends, and a multitude of topics related to F&B, Nonfood, sustainability, emerging categories, and more. Lyons Wyatt also leads a global team of industry experts. She is frequently quoted about the latest trends and insights in national business media outlets such as The Today Show, The Wall Street Journal, CNBC, Financial Times, and leading CPG trade media publications.

In her prior role as EVP and practice leader for Circana’s Global CPG division, Lyons Wyatt drove integrated client initiatives and managed the company’s center store and produce account teams. She has more than 30 years of industry expertise in partnering with Fortune 500 clients. She leverages Circana data to optimize a wide range of strategies with clients – from consumer and media to merchandising and supply strategies. Lyons Wyatt is a two-time “Top Women in Grocery” recipient and a proud executive sponsor of Circana’s Early Career Professionals Business Resource Group.

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