How can you encourage shoppers to build bigger baskets in an omnichannel world?
In this OmniGrowth webinar series installment, Circana, firstmovr, and Profitero examine best practices for using omnichannel analytics to identify opportunities to convert glance views and clicks into conversions. This session will discuss and explain:
- How inflation and consumer sentiment influence basket-building behaviors across key categories.
- The current dynamics of online vs. in-store basket building.
- The OmniGrowth playbook approach to cross-selling and encouraging trading up and stocking up.
- Best practices that leverage the right digital shelf levers to build bigger baskets.
Anne Zybowski, Vice President, E-Commerce, Digital Shelf, Circana
Mike Black, Chief Marketing Officer, Profitero
Oskar Kaszbuski, Founder and Chief Growth Officer, firstmovr