• Companies have differing challenges based on their portfolios, which is why we study sales. While successful companies are laser focused on the consumer, they differ in how they leverage other strategies, including integrated engagement, continuous newness, the premium-value bifurcation, and embedding artificial intelligence.
  • Newness with a twist is a better way to view innovation, given that changes can be small but prescriptive to meet consumer needs or even illuminate new usage and consumption occasions.
  • Growth in a challenging market is hard to achieve, but truly integrating strategies provides the path to success.